Nescafé Gold regularly releases limited-edition jars, but these often struggle to stand out, especially during the crowded festive season.
The original brief was to create a simple retail FSDU and aisle fin to support the festive launch. I challenged the team to push beyond this and explore ways to create a more engaging consumer experience.
This led to the development of an interactive AR experience that entertained, educated and inspired consumers with festive content and seasonal recipe ideas. Designed to work seamlessly with the limited-edition packaging and in-store touchpoints, the concept elevated a traditional retail campaign into a more immersive brand experience.
BRIEF: Limited Edition Pack Retail Launch
ROLE: Head of Design
