Nescafe Gold often produce limited edition jars, but they’re usually soft launched and many go unnoticed, especially during the festive period when every other brand is trying to dominate the retail space.
Nescafe tasked us to launch the festive offering and find a way of elevating it to attract more customers. My team came up with the idea of an AR experience that could be used to entertain and educate, with new recipe ideas to be enjoyed over the festive period. The concept worked sympathetically with the limited-edition packs and instore touchpoints.
Role: Head of Design
