Working with ‘We are Pi’, the ATL agency, we were tasked to bring Desperados to life in the traditional and online retail environment. The client wanted to raise awareness of the brand by targeting summer festival goers.
We created a festival vibe look that worked sympathetically with existing ATL photography and brand elements, while elevating our campaign in retail. The striking displays came in varying sizes, so markets could choose what scale would work best for them.
BRIEF: On & Off Trade POS & Retail Campaign
ROLE: Creative & Design Direction