A brief to launch Robinsons Fruit Shot ‘Dream Big’ prize give away.
The retail creative had to work alongside the TV spot but needed to be concepted and created almost a year in advance.
Working on our part of the campaign so much earlier than the rest of the creative meant that we didn’t just create a look that would work in retail; we also did the naming, branding, and packaging design. The team developed a witty cosmic name and visuals to match.
Role: Head of Design
