This pan European campaign started as a simple retail launch of Kellogg's on the go snacking products, and ended up becoming the campaign look and feel across every type of media for all European markets.
The charming characters interacted directly with the products, demonstrating where they could be consumed and putting them at the heart of the campaign.
It was a huge success in all markets and in Italy increased Kellogg’s market share by 250%.
BRIEF: Retail Campaign & European Visual Identity
ROLE: Illustrator, Creative & Design Direction