Perfetti wanted to create a new look for Chupa Chups European retail activation, to raise brand awareness of their famous sweet treats and their newer bagged sweets. We wanted something that was as striking and surreal as the artist’s work who created their iconic logo.
I came up with a look that would, bring to life the zingy, joyful taste of the lollypops and would also appeal to the social media ‘filter’ generation.
The client wanted instore touchpoints, a device that would work with their classic POS and could be incorporated easily by any retail worker. I came up with a one size fits all clip-on device that worked with all their existing lollipop dispensers.
Role: Ideation & Design