For the global relaunch of this product, we worked with Deutch New York and IMA to create a suite of visuals along with retail touchpoints that illustrated and highlighted the benefits of a Cetaphil skin care regime.
To accompany the campaign photography and new brand look, I created the look for the retail activation. To enhance the graphics, we used premium materials and lighting. This elevated the theatre and made the product standout in a very crowded category.
Not only was I the designer on this project but I also acted as CD, building and improving the relationship with a group of international clients that all had their own agendas and needs.
Role: Designer & CD
