After the success of the ‘Unconventional by Tradition’ campaign, the clients wanted to build on the art collaboration angle. The team came up with the idea of a live event where anyone could become a work of art.
We found an artist who could create a bespoke piece of doodle art around people’s portraits. Then we displayed these works in a very unique gallery – The Grolsch 12 pack.
BRIEF: Packaging & Experiential
ROLE: Head of Design
