For the launch of EE Full Fibre at home, we created an AR dolls house to demonstrate how the EE broadband system worked around an entire household, making the average home truly smart.
I had the task of making sure this piece of instore theatre looked great and ran smoothly. So, I collaborated with our creatives and the AR developers, Air Cards, developing the idea and visuals, and ensuring the design would work with the AR technology. Each room needed unique patterns and layouts that could be coded for the app to recognise and lock to.
The illustrative style had to be fun and simple, making sure the smart tech in each room could be heroed, while keeping to the limited EE colour pallet.
The project was a big success and engagement was very high. The client was so pleased they asked for 2 more environments to be created selling different smart technologies.
Role: Designer, Illustrator & Head of Design
