The expert, almost ceremonial way a bartender pours a pint of Draft Heineken is an essential part of the experience. In fact, it’s such an important part of the process, Heineken has a global internal competition to judge which bartenders can achieve this ultimate level of serving perfection.
We wanted to celebrate this serving ceremony, so I worked with the ECD to create a campaign that demonstrated the 3 stages of the pour and serve. We then commissioned Jonathan Knowles to shoot these beautiful images.
I created a suite of branding and wordmarks, giving the process an identity across all internal and external communications.
Role: Designer & Head of Design