With new advances in printing technologies, Heineken realised they could create billions of unique bottle labels, making each one a bespoke gift. They decided to use this insight and launch a gifting campaign over the Christmas period.
We were tasked with launching this on and off trade. The team came up with the idea of taking these unique patterns and applying them to wrap everything from posters to retail touchpoints, vans to coasters.
Role: Head of Design
