In 2011 we won the pitch to produce the global look and feel for McDonald’s sponsorship of the 2012 London Olympic games.
Working with the creatives I designed a celebratory look and feel that complemented the existing assets. We also created a vast toolkit to show how it would be deployed across all the consumer facing areas including press, poster, TV, branding, staff uniforms, fleet graphics and promotional items. Everything was carefully curated to make sure it was simple to implement if a market chose to use any parts in their country.
Below are a few sample pages from the toolkit that was created.
Role: Designer & Head of Design
